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Sell it Quick for Top Dollar
 
You want to get the best price for your home ~ right?  Of course you do!  Everyone does. How exactly do you go about doing this?  With many homes on the market, you want to price it to sell and you want to get as much as you can, without being greedy.  So then how do you decide on the best asking price when selling your home?

Pricing your home correctly from the beginning represents one of, if not the most important factors in the process of selling.  Our experience has shown that if you price your home too high, it will languish on the market for an extended period of time.  This could lead to what we call "chasing the market" which in turn may lead to multiple price reductions.  This ultimately could cause you to sell your home for LESS MONEY than if it were priced properly from the start.

If you price your home too low, you will sell it quickly, but for less money than it's worth.  If you are like most people, your home is the largest financial asset that you own.  Determining the correct price in which to sell your townhouse is critical.  For a complimentary Home Value Analysis, contact us today.


    
Where Should Your Home Be Priced?

There are three main pricing strategies used to price your property:

1.) Priced Above Market Value
Sellers like to price their homes high, thinking that someone just might pay it.  THAT'S HIGHLY UNLIKELY.  Buyers shopping for a home in a particular community know exactly what the market is like, and won't be fooled into paying more than it is worth.  There are just too many tools available to today's savvy homebuyer to help properly evaluate the market where they are considering buying a home.

2.) Fair Market Value
The recommended strategy. That is what your home is truly worth.

3.) Below Market Value
This usually occurs when a seller is “motivated” to sell fast for whatever reason they may have.  When a home is priced low this generates extra interest because it is considered a “deal.”  This could lead to multiple offers and a sales price above where the property was originally listed.

      
Worried About Setting the Wrong Price?

Ask to see the "estimates of value" collected from agents visiting your home during the broker's open house.  These estimates come from agents who work with buyers every day, and who know what buyers are willing to pay for homes.  When 10 to 20 values are averaged, your home's true value to buyers will become clear.  If your home isn't within 5% of the average value, it's overpriced, and the asking price should be dropped. The longer your home sits on the market the more likely it is that it will sell for less than if you priced it properly!

As Central Ohio real estate experts, we don’t play "pricing games" when listing your house.  Through the use of historical data and understanding current market conditions, we list our houses at the right price.This ensures that your home sells in the shortest time for the highest price!This is the best approach.  There are some agents who will "BUY YOUR LISTING " (Listing your home at a higher price even if it is unrealistic, in order to procure your listing.)  They know from the start that you will need to reduce later.  Within a few weeks of listing your house at the higher price, the agent will start approaching you to reduce the price. This happens quite frequently, and is unethical.  Remember the real estate market determines the value of a house, NOT the agent.  At Kendle/Ingle, we do not, and will not, play these type of games with our clients and their homes ~ period.


     
What Jeff and Kendle/Ingle Will Do For You

Three guidelines that we follow for every listing:

      1.  Earn you the most money for the sale of your home, townhome, or condo.

      2.  Sell your home, townhome, or condo in the shortest time possible.

      3.  Make selling your home, townhome, or condo a pleasant and profitable
           experience handling every detail of the sale on your behalf!


     
Your New Home Listing Is a Hot Listing!

When a property first comes onto the real estate market it generates excitement and interest among Realtors and their buyers.  The first few weeks that your home is on the market will generate the most showings.  That statement holds true only if it is priced correctly at fair market price.  That's why starting out too high and dropping the price later is not the best way to market your home.  It is often a recipe for disaster.  If you start out too high, your home will fail to produce this excitement and you will not generate activity on your home.  You may even have to drop your price below market value just to compete with newer listings that are properly priced.
    

If you fail to price your home correctly at the beginning you will fail to get the highest possible price!   To secure the highest return on your real estate investment, contact us .